Bobbles & Lace began in 2008 with the opening of the first boutique in Marblehead, Massachusetts. Built around the idea that shopping should feel inspiring, personal, and community-driven, the brand quickly grew throughout the Northeast, expanding to eight company-owned locations while refining a styling-focused retail experience.

Three years ago, Bobbles & Lace entered its next chapter with the launch of the franchise model. Today the brand has grown to nearly 30 boutiques across the country, led by an incredible community of passionate entrepreneurs bringing the Bobbles & Lace experience to their local markets.

At its core, Bobbles & Lace is built on a simple mission: transforming the way women shop. Through curated collections, personalized styling, and a culture of connection, each boutique is designed to help women feel confident, seen, and excited about fashion again.

Growth continues to be fueled by a commitment to strong brand identity, meaningful client relationships, and empowering women both as customers and as business owners.