About
In 2022, Bobbles & Lace began offering franchise opportunities, opening the door for select entrepreneurs across the country to partner with the brand. Prior to franchising, founder Lindsay Rando personally owned and operated all eight storefronts, building Bobbles & Lace into the experience-driven brand it is today. With this expansion, Lindsay is intentionally and thoughtfully extending the opportunity for independent owners to bring the Bobbles & Lace experience to new communities.
Through franchising, Lindsay is sharing the proven strategies, operational expertise, and brand vision she developed while growing Bobbles & Lace. Franchise partners receive comprehensive support designed to set them up for long-term success, including operational systems, merchandising and styling strategies, marketing resources, and ongoing training and mentorship.
The Bobbles & Lace franchise model is built to expand the brand’s presence nationwide while cultivating a strong, collaborative community of passionate business owners. It also creates a unique opportunity for women seeking a career path that blends creativity, flexibility, leadership, and financial growth.
Through this partnership model, Lindsay’s goal is to empower entrepreneurs with the confidence, tools, and support needed to successfully own and operate their own boutique while delivering the signature Bobbles & Lace styling experience in their local markets.
Where It All Started
Bobbles & Lace first opened its doors in April 2008 in Marblehead, Massachusetts. Founder Lindsay Rando’s vision was inspired by her early success selling fashion from a small cart on the sidewalks of Los Angeles. What began as a grassroots hustle quickly evolved into something bigger. Determined to bring her vision to life, Lindsay partnered with her aunt to combine businesses inside an existing boutique, laying the foundation for what would become Bobbles & Lace.
While her aunt has since retired, Lindsay continued to grow the concept, expanding Bobbles & Lace into a recognized, experience driven retail brand with eight corporate storefronts throughout the Northeast, spanning from Portland, Maine to Westport, Connecticut.
In 2022, Lindsay introduced the Bobbles & Lace franchise opportunity, allowing passionate entrepreneurs to bring the brand to new communities. Since launching the franchise model, Bobbles & Lace has grown to 18 franchise locations, with continued expansion planned in key markets across the country.
Bobbles & Lace focuses on three essential pillars of women’s fashion: clothing, shoes, and accessories. Each collection is curated to balance the everyday wardrobe needs of the modern woman with standout pieces that inspire confidence and individuality. Attention to detail is at the heart of the brand, with thoughtfully selected assortments designed to create a personalized styling experience for every guest.
While each Bobbles & Lace store maintains its own unique aesthetic, localized inventory, and community presence, every location is unified by the brand’s signature styling approach, elevated client experience, and recognizable Bobbles & Lace identity.
WHAT IT MEANS TO FRANCHISE WITH US
Comprehensive Training
An extensive dual-phase initial training program will help set up our franchise partners with all the knowledge they need to run...
Operational & Marketing Support
We provide ongoing training and support across all areas of store operations, including day-to-day management, customer service techniques, product ordering, pricing guidance,...
Purchasing
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these...
Ongoing Research and Development
Bobbles & Lace management and leadership will continue to research methods and techniques for franchise operations (including...
